Target pulls deviant merchandise in response to consumer backlash

American retailer Target has removed 2023 merchandise for children with sexual deviance-themed messaging, in response to massive consumer pushback.

The collection included onesies for infants featuring rainbows, “transgender” colors, gender disorientation slogans, and children's books such as Bye Bye Binary and What are Your Words?, a book about gender pronouns. Among the other products being removed are “tuck-friendly” female swimwear which includes extra material to cover male genitalia, chest binders, and satanic merchandise designed by the Abprallen brand.

Outrage at the retailer's depraved campaign to target children quickly spread over social media, and conservative voices began to call for consumers to boycott Target. Some customers expressed their disgust in stores in interactions with employees and by throwing the controversial products onto the floor. 

Fearing they would suffer a fate similar to Bud Light — referring to the beer brand's recent social media campaign featuring “transgender” influencer Dylan Mulvaney and subsequent disastrous plummet in sales — Target made an emergency decision to remove the collection and similar products from stores across the country and the company's website, or in some cases to relocate the items to the back of stores.

Commentator Candace Owens urged “all people with a moral conscience” to stop shopping at Target saying, "Target has been an openly perverted company for a long time—many million times worse than Bud Light and worthy of being boycotted out of existence.”

Republican Senator Tom Cotton tweeted on Target's inclusion of satanic merchandise by the designer Abprallen, “Even by the standards of woke corporations, @Target‘s partnership with a satanist to push the trans agenda on children is remarkable. . . . I’m confident most @Target employees and customers are horrified by this.”

One outraged netizen railed against the retail giant on social media: “Now you will not get a dime from me. You're going to lose more than just one customer - you're going to lose billions. Billions. Bye-bye.”